Social Media Archives - Guided Goals

Guided Goals Podcast #41: Visibility with Denise Wakeman

July 5, 2016 By Debra Eckerling

Denise Wakeman joins us on the Guided Goals Podcast, and we’re going to talk about visibility. Denise is a Digital Marketing Strategist, who works with authors and online entrepreneurs to strategically use social marketing tools to gain visibility, build credibility, and get their message out to the world.

Denise talks about the ever-changing digital marketing and social media space, the importance of visibility, tips for how to increase your visibility, her branding journey, and more.

Learn more about Denise’s Visibility Challenge.

Guided Goals Podcast #36: Video with Steve Dotto

May 31, 2016 By Debra Eckerling

Steve Dotto joins us on the Guided Goals Podcast, and we’re going to talk about Video.

Steve is Canada’s most respected geek. For over 20 years, as host and executive producer of Dotto Tech. Steve entertained and educated millions of Canadians on all aspects of technology. He has since re-invented himself, learning the world of social media, online community building and Internet Marketing, and has built his YouTube channel into his new career.

Steve talks about the difference between types of video, video tips, the importance of establishing a format, and more.

Guided Goals Podcast #32: Using Social Media for Research with Jennifer Berson

May 3, 2016 By Debra Eckerling

Jennifer Berson joins us on the Guided Goals Podcast, and we’re going to talk about using social media for research. Jen is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles.

Jen shares how she turned her passion project into her career, as well as ways to use social media for different types of research, her thoughts on work-life balance, and more.

Guided Goals Podcast: Social Media Marketing World 2016 Edition

April 26, 2016 By Debra Eckerling

Last week, during Social Media Examiner’s Social Media Marketing World 2016, I caught up with some speakers and social media experts. In addition to the importance of IRL networking and fun, live video was clearly a huge theme of this year’s conference. So, with that in mind I caught up with some previous and future podcast guests to see what it is they love about the conference and get their take on what people need to know.

I spoke with Jenn Herman, Viveka von Rosen, Kim Garst, Jon Wuebben, and Kristi Hines for this special edition of the Guided Goals Podcast.

Guided Goals Podcast #24: Creative Campaigns with Justin Simon

February 23, 2016 By Debra Eckerling

Do you come up with creative campaigns for clients or your own business?

Want to learn about the importance of combining social media and digital campaigns?

Looking to stand out?

Justin Simon joins us on the Guided Goals Podcast, and we’re going to talk about Creative Campaigns. Justin is Chief Social Strategist at Fanatics Media, which specializes in influencer marketing and digital campaigns for B2C products and services.

Justin shares tips for and examples of social media and digital campaigns, standing apart from the crowd, and more. Justin’s background is in a variety of areas, so he knows the importance of merging social media and digital campaigns together. [Read more…]

Filed Under: Podcast Tagged With: Branding, Business, Contests, Creative Campaigns, Debra Eckerling, Digital Campaigns, Fanatics Media, Guided Goals, Guided Goals Podcast, Justin Simon, Social Media, Tips, Zolt

Guided Goals Podcast #12: Finding your Niche with Howard Brodwin

December 1, 2015 By Debra Eckerling

Do you have a topic or industry you love?

Want to focus on something specific?

What’s stopping you?

Howard Brodwin joins us on the Guided Goals Podcast, and we’re going to talk about finding your niche. Howard is the founder of Sports and Social Change, a cause marketing agency in the sports industry, and he believes that a ball can change the world.

Your sport of choice can be your vehicle to go out and change the world, Howard says.

Guided Goals Podcast #11: Instagram with Jenn Herman

November 24, 2015 By Debra Eckerling

Have you explored Instagram?

Want to learn what the fuss is all about?

Ready to get started?

Jenn Herman joins us on the Guided Goals Podcast, and we’re going to talk about using Instagram for your Passion Project. Jenn of Jenn’s Trends is a social media consultant, trainer, and the forefront blogger on Instagram marketing.

Jenn says her blog started out as a passion project, so she had something to do on weekends. Since it was a social media blog, she needed to learn Instagram. When Jenn found there weren’t any good Instagram resources out there, her blog became one. She writes a new blog post once a week and alternates between posts on Instagram and social media posts. She has written more than 100 blog posts about Instagram marketing.

Instagram is a powerful tool to help people grow their business.

Guided Goals Podcast #9: Hustle with Blake Jamieson

November 10, 2015 By Debra Eckerling

Do you have a fabulous idea?

Are you having trouble getting your project going?

Are you tired of putting your dreams on hold?

Blake Jamieson joins us on the Guided Goals Podcast, and we’re going to talk about using your Hustle. Blake is a content marketer who specializes in helping brands and individuals stand out in a noisy digital world. He is the author of Tinder Hacks, and creator of TwitterWorkshop.com.

Goal of the Week #38 Explore New Social Media

November 11, 2013 By Debra Eckerling

This Week’s Goal: Explore a new social media site. Most of you are already on the main social media platforms: LinkedIn, which everyone should be on for business, as well as Facebook and Twitter. This week, take an hour and explore an additional social media platform, such as Google+, YouTube or Vine (videos), Pinterest (photos), or Instagram (photos and video). There are so many social media apps, it’s nearly impossible to be on all of them. So test them out, one at a time, and see what works best for you. Make it a goal to test out a new site each month. Try and incorporate a new tool into your social strategy every few months.

Social media may seem like a black hole sometimes, swiftly using up your time and energy, when you have so many other things to do. However, social media is an important part of your marketing strategy. So take the time to see what fits best for you and your business.

Filed Under: Goal of the Week Tagged With: Facebook, Goal of the Week, Instagram, LinkedIn, Pinterest, Social Media, Twitter, Vine, YouTube

#140Conf Returns to LA – 9/23/13

September 18, 2013 By Debra Eckerling

I will be hosting #140LA13: The Rise of Listening in the Era of Social Media, along with my friend Jeff Pulver, as part of Social Media Week LA (#SMW140LA), on Monday, September 23, 6:30 – 9:30pm, at Cross Campus, 820 Broadway, Santa Monica.

Jeff Pulver, creator of the 140 Conference/State of Now, is a pioneer of the VoIP industry, a globally renowned thought leader, author, and entrepreneur. In 1995 Jeff defined “VON” to stand for Voice/Video on the Net and continues today to contribute words to both the telecom and social media vernacular. He is the founder of Free World Dialup (FWD), the VON Coalition, Vivox and others, and is the co-founder of Zula and VoIP provider, Vonage.

During #140LA13 we will explore the art of listening and why it matters, how companies are listening in 2013, the importance of listening to yourself and your audience, and more! In #140conf-style, there will be several individual talks and panels. We will have California Monster Salads, Hubert’s Lemonade, and snacks.

Scheduled talks include:

Listening to Yourself, Mallika Chopra @MallikaChopra

Love, Passion & Chocolate, Ashley Walsh @AshleyDWalsh

Listening to Your Body, Jeff Pulver @JeffPulver and @ZulaApp

Engaging Your Community, David Bloom @DavidBloom @Deadlinespeaking with Catherine Geanuracos @Geanuracos about Eric Garcetti’s social campaign strategy

Transforming Entertainment through Social Media
Steven Swimmer @Stevens1 @Nowster (moderator)
Jon Cody @Cody_Jon @TelevisionFour @StyleClubTV
Peter Hyoguchi @PeterHyoguchi and @StrikeTV
Mike Rotman, @MikeRotman, @StreaminGarage, and @ThisWeekSucked