This Week’s Goal: Explore a new social media site. Most of you are already on the main social media platforms: LinkedIn, which everyone should be on for business, as well as Facebook and Twitter. This week, take an hour and explore an additional social media platform, such as Google+, YouTube or Vine (videos), Pinterest (photos), or Instagram (photos and video). There are so many social media apps, it’s nearly impossible to be on all of them. So test them out, one at a time, and see what works best for you. Make it a goal to test out a new site each month. Try and incorporate a new tool into your social strategy every few months.

Social media may seem like a black hole sometimes, swiftly using up your time and energy, when you have so many other things to do. However, social media is an important part of your marketing strategy. So take the time to see what fits best for you and your business.