Debra Eckerling on Silicon Beach Strategy

Earlier this month, Jude Belanger, Silicon Beach Strategy, interviewed me about the importance of your online presence and things you can do to tap into writing your expertise. Check it out!

Goal of the Week #51: Move It!

Yoga DebThis Week’s Goal: Move it! No matter what business you’re in, chances are you spend an inordinate amount of time sitting in front of the computer, working at your desk, attending meetings. See a theme? There’s a lot of sitting going on!

Work time is important, obviously. Especially if you are spending your downtime on your passion projects – yes, most likely more time in front of a computer – all in the name of pursuing your dreams.

So, this week, I say get moving: go for a walk, enjoy a bike ride, join an athletic team, take an exercise class, or – my latest pursuit – do some internet yoga.

For those who work from home, we’ve previously talked about the need for separate workspace. So, it’s not that much of a leap to unroll the yoga mat and create an exercise space in the general vicinity of your computer, is it?

My YW

Disclosure: I received a free six-month trial of MyYogaWorks in exchange for an honest review. All thoughts and opinions are my own.

MyYogaWorks is the perfect option for busy entrepreneurs, writers, experts, etc., who want to get fit – or, in my case, centered – in, let’s face it, an instant gratification sort of way.

You can access the site,  from your computer, tablet or smartphone. Where as the computer is easier to see the big picture, the mobile devices make it easier to keep track of the flow during sun salutations or in downward facing dog. I like the multiple options.

The site has short videos for positioning and mini yoga sessions, as well as super-long workouts. The search functionality makes it easy to find your level, length and focus. There are meditations, too, for whenever you need to just reboot. Whether you want stability and balance, mindful fitness, or relentless flow, there’s everyone can fit into their schedule.

No matter what exercise you pursue, it’s essential to workout your body, as well as your mind.

So, how will you move it this week?

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Want to try MyYogaWorks? Use the code “Blogger14” to receive their first month of MyYogaWorks for $5.  

May 2014 Goals

Purple flowersIf April showers bring May flowers, here’s the question: How have the seeds you planted this earlier this year on your projects been growing? Is your project starting to sprout? Is it blooming? And what sort of time and attention do you need to give to your project in order to make it grow.

Like with anything, the more time you spent on something, the faster it is likely to grow. However, if time is limited, just spend a little time each day, every week, and you will start to see the results…

Here’s hoping you all have a bountiful harvest!

What will you do in May to get your projects to bloom? Post your May goals in the comments.

Goal of the Week #49: Add Spark to Your Projects

Ellen WhitehurstThis Week’s Goal: Add “spark” to your projects.

It can be difficult when you are working on a passion project to maintain that sense of excitement… especially when you have been working on it for a while. So, this week, take time to remember what sparked the idea in the first place.

Look over old notebooks, re-read your project’s mission statement, re-familiarize yourself. Then find something fun you can do – write a promo post, rewrite your future bio with this project in it – to re-ignite your excitement.

What will you do this week to ignite your passion project?

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Need some extra encouragement. Join lifestylist and author Ellen Whitehurst, Make this your Lucky Day, and me for the March Virtual Write On Meeting on Blog Talk Radio, Wednesday, March 12, 1pm Pacific/4pm Eastern. We will talk about reigniting the spark for you and your projects! Call in (646-381-4910), or listen online. RSVP on Facebook. Hope you can join us!

Goal of the Week #48: Do Something Fun Every Day

Maxine & DebThis Week’s Goal: Do Something Fun! I often suggest people should do something fun at least once a week. And I truly believe that an important part of life is to take breaks regularly, so you do not get stuck in a rut. But why stop there?

This week, we’re going to amp it up a bit. Do something fun every day. This goal of the week was inspired b Maxine Nunes (left) at last week’s LA Creative People hangout. Maxine, like many of us, works too hard and needs to give herself a break. When I suggested she should do something fun every week as her monthly goal, Maxine countered. “Why only do one fun thing a week?” she asked. “Do something fun every day.” So there you have this week’s goal!

Track your fun activities and post them in the comments. Maybe you’ll inspire someone else to do something fun too!

What fun things will you do this week?

Goal of the Week #46: Plan out Your Year

CalendarThis week’s goal: Plan out your Year. Last week’s goal was to determine where you want to be at the end of 2014. This week’s goal is to figure out how you are going to do it. Take your end-of-the-year goals and figure out what you need to accomplish each month in order to get them done. If you are writing a book this year, give yourself outline, chapter, and rewrite deadlines, and assign them throughout the year. If you plan to start a business, figure out what needs to be done in reasonable increments in order to do so. If you want to make your blog a must-read in your industry – and get on a top-10 list for 2014 – decide what you need to do each month to develop your content, extend your reach, and get noticed.

No matter what your plans for 2014, remember anything is achievable. Just set goals and reasonable deadlines … and make sure you stay on track!

What’s your big goal for 2014? 

Entrepreneur Advice: Pursecase

pursecaseWant to create something useful? Look at what will make your life easier and go from there. That was what happened when Kelley Coughlan and Jenn Deese created Pursecase.* The duo, who are also partners of Melrose PR in Santa Monica, talk with Guided Goals’ founder Debra Eckerling about their experience. Plus, they offer advice for would-be entrepreneurs.

* A pursecase was used in filming this interview.

 

Event Replay: Content Marketing & PR

Fellow PanelistsOn Tuesday, October 8, I was thrilled to be part of IABC/MediaLeaders’ Content Marketing & PR Tactics Panel, along with  James Aldous, Communications Director, OpenX, Chris Bechtel, Chief Marketing Officer, Make Good Social, Priscilla Vento, Founder & CEO, 30 Miles North, and moderator Josh Ochs, MediaLeaders.

Watch the replay for great tactical marketing and pr tips for your business, client, or passion project.