Goal of the Week #35 Make an Intro

October 21, 2013 By

LinkedinGoal of the Week: Make an intro – introduce two friends or peers to one another. Business is all about referrals. And some of your friends can benefit from the skills, experience, and advice of others. So, make some connections.  Check your Facebook or LinkedIn feeds and see who of your friends needs something, and then see if you know someone who can fulfill that need. Or, just go through your friends list, decided which of your trusted troupe would benefit from meeting another member, and make an intro. Just make sure you ask before sharing someone’s email address.

In the past week alone, I received two out-of-the-blue intros. Not only did it make me feel good – personally and professionally – it made me want to pay the connections forward.

Who will you introduce? And why?

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Entrepreneur Advice: Pursecase

October 17, 2013 By

pursecaseWant to create something useful? Look at what will make your life easier and go from there. That was what happened when Kelley Coughlan and Jenn Deese created Pursecase.* The duo, who are also partners of Melrose PR in Santa Monica, talk with Guided Goals’ founder Debra Eckerling about their experience. Plus, they offer advice for would-be entrepreneurs.

* A pursecase was used in filming this interview.

 

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Goal of the Week #34: Pick a Goal

October 14, 2013 By

GG Logo RevThis week’s goal: Pick a goal, any goal – something you can start and finish – and just do it. So many weeks we get frustrated, because we feel like we can’t seem to get things done. So this week, pick something feasible and then accomplish it. It can be a personal goal or a professional one.

Is it time to start a workout regimen? Go to the gym or take a class. Maybe you get stuck writing blog posts, write a blog post. Perhaps you need to read a draft of a book, book proposal, or presentation. Set aside time to do just that. Whatever it is that you need to do, write it down, and look at it every day until you do it. Then, decided on the next goal you wish to accomplish.

What goal will you complete this week?

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Event Replay: Content Marketing & PR

October 10, 2013 By

Fellow PanelistsOn Tuesday, October 8, I was thrilled to be part of IABC/MediaLeaders’ Content Marketing & PR Tactics Panel, along with  James Aldous, Communications Director, OpenX, Chris Bechtel, Chief Marketing Officer, Make Good Social, Priscilla Vento, Founder & CEO, 30 Miles North, and moderator Josh Ochs, MediaLeaders.

Watch the replay for great tactical marketing and pr tips for your business, client, or passion project.

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Goal of the Week #33: Blog

October 7, 2013 By

WordPress BlogThis week’s goal: Blog. When was the last time you updated your blog or website? When was the last time you even looked at it? Do you even have a blog? If you don’t, think about starting one – it’s an excellent way to show your expertise. If you do not have a blog, or even if you do, look into guest posting for a friend’s blog, a relevant site in your industry,or both.

These articles don’t have to be long – 300 to 500 words is a good range. However, they should be conversational and user-friendly, unless it’s a high-powered trade website. Whether it’s for your own blog or another site, sharing pieces of your knowledge on a regular basis – news, interviews, trivia, tasks – is an important way you can stay ahead of the pack in your industry.

So, go ahead and write a blog post this week. You know you want to. And if you don’t, well, do it anyway.

What will you write about this week?

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October 2013 Goals

October 1, 2013 By

OctoberIt’s October! That means you have three months left to complete your 2013 goals by the end of the year. Did you write your goals down in January? Did they change as the months passed? Did you complete your original goals and set new ones?

Regardless of your progress, take Q4 as an opportunity to start with a clean slate. What do you want to accomplish before next year rolls around? In order to achieve that goal, what do you need to complete in October and November? Make a new list of goals that will carry you through the end of the year. Look at it regularly and see how much you can achieve.

What are your goals for October? For the rest of the year?

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Goal of the Week #32: Cook Something

September 30, 2013 By

2012-10-07 14.49.46This week’s goal: Cook Something. Now that summer’s over – and before the holidays hit – time to get back to those healthy eating habits. You don’t need to be a gourmet cook. Just google a recipe … if you don’t already have a favorite, go shopping, and cook. Invite a bunch of friends or a special someone. Just as important as working are creating good eating habits, taking breaks, and socializing. This goal allows for all three. Bon apetit!

What will you cook this week?

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#140Conf Returns to LA – 9/23/13

September 18, 2013 By

Jeff & DebI will be hosting #140LA13: The Rise of Listening in the Era of Social Media, along with my friend Jeff Pulver, as part of Social Media Week LA (#SMW140LA), on Monday, September 23, 6:30 – 9:30pm, at Cross Campus, 820 Broadway, Santa Monica.

Jeff Pulver, creator of  the 140 Conference/State of Now, is a pioneer of the VoIP industry, a globally renowned thought leader, author, and entrepreneur. In 1995 Jeff defined “VON” to stand for Voice/Video on the Net and continues today to contribute words to both the telecom and social media vernacular. He is the founder of Free World Dialup (FWD), the VON Coalition, Vivox and others, and is the co-founder of Zula and VoIP provider, Vonage.

During #140LA13 we will explore the art of listening and why it matters, how companies are listening in 2013, the importance of listening to yourself and your audience, and more! In #140conf-style, there will be several individual talks and panels. We will have California Monster Salads, Hubert’s Lemonade, and snacks.

Scheduled talks include:

Listening to Yourself, Mallika Chopra @MallikaChopra

Love, Passion & Chocolate, Ashley Walsh @AshleyDWalsh

Listening to Your Body, Jeff Pulver @JeffPulver and @ZulaApp

Engaging Your Community, David Bloom @DavidBloom @Deadlinespeaking with Catherine Geanuracos @Geanuracos about Eric Garcetti’s social campaign strategy

Transforming Entertainment through Social Media
Steven Swimmer @Stevens1 @Nowster (moderator)
Jon Cody @Cody_Jon @TelevisionFour @StyleClubTV
Peter Hyoguchi @PeterHyoguchi and @StrikeTV
Mike Rotman, @MikeRotman, @StreaminGarage, and @ThisWeekSucked

Paying it Forward, Brian Mac Mahon @YourOfficeAgent

Romance, Speaking & Hearing from the Heart
Kerianne Mellott @Keri_Mellott @eharmony
Julie Spira @JulieSpira
Marni Battista @MarniBattista

Hope you can join us. Register here.

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Goal of the Week #31 Have Fun

September 16, 2013 By

At the PoolThis week’s goal: Have some fun! You work too hard. You know you do. So this week, give yourself a break. Go for a swim. See a movie. Have dinner with a friend. Go dancing. Have a karaoke night.

Sometimes it’s just as important to schedule down-time as it is get things accomplished. Remember, everything on your list will get done. A few hours should leave you feeling refreshed and improve your perspective. Enjoy!

What fun activity will you do this week?

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Goal of the Week #30 Update Your Bio

September 9, 2013 By

LinkedInThis week’s goal: Update your bio. In this competitive work environment, it’s important to keep your bio and work experience up-to-date. This week, schedule time to look at all the places where you post your work experience – your resume and your website bio, as well as your LinkedIn and other social media profiles.

Make sure you last job is accurate and add any new skills, accomplishments, and organizations or clubs. Also, update your headshot, press clips, or work examples, and anything else that might be relevant.

Try to do a check of your bio and resume at least once a season. It’s helpful – and more professional – to have your most accurate information at the ready for potential employers as well as people who want to do business with you.

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