The Guided Goals Podcast

Guided Goals PodcastThe Guided Goals Podcast is launching on Tuesday, October 6, 2015. Listen to discover the tools, direction and resources you need to pursue your passion project. [Read more…]

Debra Eckerling on Silicon Beach Strategy

Earlier this month, Jude Belanger, Silicon Beach Strategy, interviewed me about the importance of your online presence and things you can do to tap into writing your expertise. Check it out!

Entrepreneur Advice: Pursecase

pursecaseWant to create something useful? Look at what will make your life easier and go from there. That was what happened when Kelley Coughlan and Jenn Deese created Pursecase.* The duo, who are also partners of Melrose PR in Santa Monica, talk with Guided Goals’ founder Debra Eckerling about their experience. Plus, they offer advice for would-be entrepreneurs.

* A pursecase was used in filming this interview.


Event Replay: Content Marketing & PR

Fellow PanelistsOn Tuesday, October 8, I was thrilled to be part of IABC/MediaLeaders’ Content Marketing & PR Tactics Panel, along with  James Aldous, Communications Director, OpenX, Chris Bechtel, Chief Marketing Officer, Make Good Social, Priscilla Vento, Founder & CEO, 30 Miles North, and moderator Josh Ochs, MediaLeaders.

Watch the replay for great tactical marketing and pr tips for your business, client, or passion project.

Silicon Beach Fest – Advice for Entrepreneurs

Silicon Beach Fest 2013One of the things I love about living in Los Angeles is the access to so many creative, inspiring, passionate business-minded people in the LA Start-up Scene. Entrepreneurs were out in full force at last week’s Silicon Beach Fest,  in Santa Monica, California. Presented by Digital LA, this is the second annual Santa Monica event … plus, they had a Hollywood mini-version last fall.

Below are excellent tweeted advice from #sbf 2013 … pay close to the first and last tweets. They are my favorites.

CrossCampusLA ‏@CrossCampusLA “Entrepreneurship is no different than painting. We are all artists; our medium is ideas.” #storytelling with @Micahat #SBF

Holly Self ‏@iamhollyself @msuster – great prezo! Urgency, networking, tenacity  & real problem solving. 4 most important things you need as an entrepreneur. #sbf

Julian Tyler ‏@JulianTyler The value of an event like #SBF is more than its revenue, the real value is in what people get out if it and what it does for the community.

Digital LA ‏@DigitalLA Great entrepreneurs must: accept and overcome failure, be fit, support each other, says Nely Galan, noon keynote #SBF

Alexa Roman ‏@calexity You don’t need to be a developer to get it done. Move fast and make the impossible possible. @EspreeDevora‘s advice for#startups #sbf

bLife @blife: Lesson from the wellness tech panel at the Silicon Beach Fest? We need collaboration, communication and engagement.

Silicon Beach LA ‏@SiliconBeach_LA Investor @MSuster speaking at @CrossCampusLA for #SBF. Mark’s advice: “Don’t get psyched out” #SiliconBeach

Kian Gohar ‏@fromthekgb Entrepreneurs are the only people who work 80 hours a week to avoid working 40 hours a week. #siliconbeach #sbf #startups

Did you attend Silicon Beach Fest? What was your favorite part?

Advice from Jane Lynch

At the Writers Guild Awards in Los Angeles, February 17, 2013, I asked actress Jane Lynch, Glee, what advice she had for people pursuing their goals, striving towards their dreams.

Setting Goals

gg logoGoals are an essential component of productivity. It’s important to know what you are striving for if you want to achieve it. Goal-setting is not just an activity for the beginning of the year; it’s a year-round necessity. Goals should to be looked at daily, and revised and restated weekly, monthly‚ whatever it takes to get them done.

Visit Guided Goals to learn how to define, plan, and achieve your goals!