Want to create something useful? Look at what will make your life easier and go from there. That was what happened when Kelley Coughlan and Jenn Deese created Pursecase.* The duo, who are also partners of Melrose PR in Santa Monica, talk with Guided Goals’ founder Debra Eckerling about their experience. Plus, they offer advice for would-be entrepreneurs.

* A pursecase was used in filming this interview.