Jennifer Berson joins us on the Guided Goals Podcast, and we’re going to talk about using social media for research. Jen is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles.
Jen shares how she turned her passion project into her career, as well as ways to use social media for different types of research, her thoughts on work-life balance, and more.