Define, Plan & Achieve Your Goals
This week’s goal: Treat yourself. Halloween reference intended. Treats aren’t just for kids, you know. So, take time off and do something special, whether it’s a walk around the block, a 30-minute coffee break, a long catch-up call with an old friend, lunch at a restaurant you’ve always wanted to try, or dinner out with someone special. You’ve been working hard. So, just reward yourself and enjoy.
How will you treat yourself this week?
Goal of the Week: Make an intro – introduce two friends or peers to one another. Business is all about referrals. And some of your friends can benefit from the skills, experience, and advice of others. So, make some connections. Check your Facebook or LinkedIn feeds and see who of your friends needs something, and then see if you know someone who can fulfill that need. Or, just go through your friends list, decided which of your trusted troupe would benefit from meeting another member, and make an intro. Just make sure you ask before sharing someone’s email address.
In the past week alone, I received two out-of-the-blue intros. Not only did it make me feel good – personally and professionally – it made me want to pay the connections forward.
Who will you introduce? And why?
Want to create something useful? Look at what will make your life easier and go from there. That was what happened when Kelley Coughlan and Jenn Deese created Pursecase.* The duo, who are also partners of Melrose PR in Santa Monica, talk with Guided Goals’ founder Debra Eckerling about their experience. Plus, they offer advice for would-be entrepreneurs.
* A pursecase was used in filming this interview.
This week’s goal: Pick a goal, any goal – something you can start and finish – and just do it. So many weeks we get frustrated, because we feel like we can’t seem to get things done. So this week, pick something feasible and then accomplish it. It can be a personal goal or a professional one.
Is it time to start a workout regimen? Go to the gym or take a class. Maybe you get stuck writing blog posts, write a blog post. Perhaps you need to read a draft of a book, book proposal, or presentation. Set aside time to do just that. Whatever it is that you need to do, write it down, and look at it every day until you do it. Then, decided on the next goal you wish to accomplish.
What goal will you complete this week?
On Tuesday, October 8, I was thrilled to be part of IABC/MediaLeaders’ Content Marketing & PR Tactics Panel, along with James Aldous, Communications Director, OpenX, Chris Bechtel, Chief Marketing Officer, Make Good Social, Priscilla Vento, Founder & CEO, 30 Miles North, and moderator Josh Ochs, MediaLeaders.
Watch the replay for great tactical marketing and pr tips for your business, client, or passion project.
This week’s goal: Blog. When was the last time you updated your blog or website? When was the last time you even looked at it? Do you even have a blog? If you don’t, think about starting one – it’s an excellent way to show your expertise. If you do not have a blog, or even if you do, look into guest posting for a friend’s blog, a relevant site in your industry,or both.
These articles don’t have to be long – 300 to 500 words is a good range. However, they should be conversational and user-friendly, unless it’s a high-powered trade website. Whether it’s for your own blog or another site, sharing pieces of your knowledge on a regular basis – news, interviews, trivia, tasks – is an important way you can stay ahead of the pack in your industry.
So, go ahead and write a blog post this week. You know you want to. And if you don’t, well, do it anyway.
What will you write about this week?
It’s October! That means you have three months left to complete your 2013 goals by the end of the year. Did you write your goals down in January? Did they change as the months passed? Did you complete your original goals and set new ones?
Regardless of your progress, take Q4 as an opportunity to start with a clean slate. What do you want to accomplish before next year rolls around? In order to achieve that goal, what do you need to complete in October and November? Make a new list of goals that will carry you through the end of the year. Look at it regularly and see how much you can achieve.
What are your goals for October? For the rest of the year?
